For Brad · SEO & blog
How the blog can bring in customers from Google
The short version: staph affects everyone (families, older adults, nurses, caregivers, athletes), and the searches people make about it are huge. Almost nobody finds staphaid.com through Google today (21 visits from search in nine months). A clinician-reviewed blog that answers the everyday staph and MRSA questions, starting with one complete guide to staph infections, is the cheapest way to reach them.
Google Keyword Planner withholds search volume for mainstream health terms such as “staph infection”, “MRSA” and “staph infection symptoms”, so the export only shows the long tail. Dan puts “staph infection” alone at roughly 600,000 searches a month worldwide. Treat everything Keyword Planner shows as the floor, not the market. To size the mainstream terms we need a third-party tool such as Semrush or Ahrefs (both have free trials), and later the site’s own Search Console data.
1. Where the site stands now
- 638 visits in nine months (about 70 a month), and roughly a third look like bots.
- Google search sent 21 visits. Google Shopping’s free listings sent 36, and those visitors stayed the longest.
- Google Analytics records no purchases at all. Either sales happen somewhere else or the tracking is broken. That needs fixing before we can show the blog made money.
- Search Console is already set up for staphaid.com. Whoever owns it needs to add Dan so we can see the search data.
2. The plan: one big guide, then answers for everyone
- A pillar guide to staph infections: what it is, who gets it, what it looks like, how it spreads, when to see a doctor, how to lower your risk. It targets the mainstream searches and is written and in the prototype now.
- Answers to the everyday questions underneath it: is staph contagious, how you get it, what it looks like, staph vs. MRSA, how long it lives on surfaces, staph in your nose.
- A section for each group staph touches: families and kids, older adults and caregivers, nurses and healthcare workers, people with recurring skin infections, and athletes. Each is a topic in the blog menu.
- Every article links back to the pillar and to the product, so the authority the blog builds flows to the pages that sell.
3. What’s realistic
- The exact phrase “staph infection” is owned by the CDC, Mayo Clinic, Cleveland Clinic and WebMD. A supplement brand is unlikely to reach page one for that phrase in the first year, whatever we write.
- What we can win are the question searches underneath it, Google’s “People also ask” boxes, and the answers that ChatGPT and Google’s AI summaries give, which cite clear, sourced, clinician-reviewed pages. Together these add up to a large share of the mainstream traffic. Expect 6–12 months of steady publishing.
- Many mainstream searchers have an active infection and need a doctor, not a supplement. The blog earns their trust and their email. Sales come mostly from readers thinking about prevention, repeat infections, a household member or someone they care for. Measure the blog on email sign-ups and assisted sales, not just same-visit purchases.
4. What to write first
| # | Article | Topic | Target searches | Note |
|---|---|---|---|---|
| 1 | Staph Infections: Symptoms, Causes and When to See a Doctor (pillar) | Staph 101 | staph infection, staph symptoms, what is staph | The hub every other article links to. Written; in the prototype now. |
| 2 | Is Staph Contagious? How It Spreads and How Long It Lasts | Staph 101 | is staph contagious, how does staph spread | One of the most-asked staph questions |
| 3 | What Does a Staph Infection Look Like? Pictures and Warning Signs | Skin & Boils | staph infection pictures, what does staph look like | Needs clinician-approved photos |
| 4 | Staph vs. MRSA: What’s the Difference? | MRSA | MRSA, MRSA vs staph, what is MRSA | Second pillar for the MRSA audience |
| 5 | Staph and MRSA in Older Adults: A Family Guide | Family & Caregivers | MRSA in elderly, staph in nursing homes | Caregivers are a buying audience |
| 6 | Nurses and MRSA: Protecting Yourself and Your Family After a Shift | Healthcare Workers | MRSA nurses, healthcare workers staph | Brand fit: nurses are a core buyer |
| 7 | Why Do I Keep Getting Boils? | Skin & Boils | why do I keep getting boils (~1,900 US) + body-location variants | Largest cluster Keyword Planner does show |
| 8 | How to Lower Your Risk of Staph: Everyday Habits That Help | Staph 101 | how to prevent staph infection | Prevention readers are the closest to buying |
| 9 | How Long Does Staph Live on Surfaces, Clothes and Towels? | Staph 101 | ~1,600 US | Steady and lightly contested |
| 10 | MRSA at Home: What’s Safe, What Isn’t, and When to Get Help | MRSA | MRSA treatment at home (~880 US, rising) | Must send readers to a doctor |
| 11 | Athlete articles (wrestling, jiu-jitsu, gyms) | Athletes & Gyms | herpes gladiatorum, mat herpes, impetigo wrestling | One audience among several; publish before the Dec–Feb season |
| 12 | B. subtilis and spore probiotics | Probiotics & Science | bacillus subtilis probiotic (~2,900), spore based probiotics (~2,400) | Product-education searches |
The blog in this prototype already shows these titles, grouped under seven topics in the header’s Blog menu.
5. The long tail Keyword Planner does show (US, monthly average)
From Google Keyword Planner, September 2025 to August 2026. These are supporting topics, not the whole market. Close variations of the same search are not added together.
Wrestling searches roughly double from December to February.
6. The rules that keep us out of trouble
- No treatment claims. Staph Aid is “formulated to support”. Articles about infections, boils or MRSA tell readers to see a doctor, and never present Staph Aid as a treatment.
- Every article is reviewed by a clinician and names them, and every fact links to its source (CDC, NIH, published studies). Google weighs this heavily for health topics.
- The herpes searches are for awareness only. Herpes is a virus; Staph Aid is never linked to it.
- Legal reviews anything claim-like before it goes live.
7. What we need from you
- Search Console access for Dan (Settings → Users and permissions), from whichever Google account set it up.
- A Semrush or Ahrefs trial (or login) so we can size the mainstream terms Google hides.
- Where do sales happen? The site says 100,000+ orders, but Google Analytics shows none. Amazon, TikTok Shop, wholesale?
- Does Staph Aid use the same B. subtilis strain and dose as the NIH trial? If not, articles can describe the trial but cannot tie its results to Staph Aid.
- A clinician to review articles, and a lawyer to check claims.
Sources: Google Analytics export (Jan 1–Sep 26, 2026) and Google Keyword Planner exports (US, Sep 2025–Aug 2026), both from Dan; CDC, Staphylococcus aureus Basics. Revised Sept 27, 2026 to lead with the mainstream audience. The working plan is in the project as blog-topic-plan.md.